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Advertising works 12 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2002 / edited and introduced by Marco Rimini.

Contributor(s): Material type: TextTextPublisher: Henley-on-Thames : World Advertising Research Center, 2003Description: xxii, 666 pages : illustrations, portraits ; 25 cm + 1 computer disc (12 cm)Content type:
  • text
  • computer dataset
Media type:
  • unmediated
  • computer
Carrier type:
  • volume
  • computer disc
ISBN:
  • 1841161268
  • 9781841161266
Other title:
  • Advertising works twelve
Subject(s): DDC classification:
  • 659.111
LOC classification:
  • HF5813.G7 A381 2003
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.111 ADV (Browse shelf(Opens below)) 1 Available A287619B
Accompanying Material City Campus City Campus Main Collection D 659.111 ADV Accompanying part (disc) (Browse shelf(Opens below)) 1 Not for loan A310590B
Book City Campus City Campus Main Collection 659.111 ADV (Browse shelf(Opens below)) 1 Available A303145B
Book City Campus City Campus Main Collection 659.111 ADV (Browse shelf(Opens below)) 5 Available A301982B

Includes index.

One CD-ROM in pocket attached to inside front cover.

Accompanied by: 1 computer disc (CD-ROM)

Machine converted from AACR2 source record.

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