IPA Effectiveness Awards (Topical Term)
- Institute of Practitioners in Advertising Effectiveness Awards
- Broader heading: Marketing Awards
Work cat.: Rimini, M. Advertising works 12, 2003: t.p. (cases from the IPA Effectiveness Awards) p.xi (the IPA Effectiveness Awards exist to reward best practice in the development and assessment of commercially effective marketing communications)
Marketing (Ireland) WWW Site, 8 Mar. 2004: Sept. 1999 Irish Awards Article page (The IPA's Advertising Work series of Effectiveness Awards case studies are undoubtedly the crown jewels of British advertising. The awards began in 1980 and the aims were ambitious, namely to demonstrate advertising can be proven to work against measurable criteria, for example, sales measures, and show that it is both a serious commercial investment and a contributor to profit, not just cost. The awards take place every second year and have inspired similar schemes in North America, France and Ireland)
AFA WWW Site, 8 Mar. 2004: IPA Effectiveness Awards page (the IPA Effectiveness Awards were launched in 1980 by the Institute of Practitioners in the UK. The awards reward and showcase the commercial power of ideas)