MARC details
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20221101182345.0 |
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030324s2003 enkac 001 0 eng d |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
BIB MATCHES WORLDCAT |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1841161268 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781841161266 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(ATU)b10399562 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)56464908 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
UKM |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
UKM |
Modifying agency |
NLGGC |
-- |
SYB |
-- |
ATU |
043 ## - GEOGRAPHIC AREA CODE |
Geographic area code |
e-uk--- |
050 14 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5813.G7 |
Item number |
A381 2003 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.111 |
245 00 - TITLE STATEMENT |
Title |
Advertising works 12 : |
Remainder of title |
proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2002 / |
Statement of responsibility, etc. |
edited and introduced by Marco Rimini. |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Advertising works twelve |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Henley-on-Thames : |
Name of producer, publisher, distributor, manufacturer |
World Advertising Research Center, |
Date of production, publication, distribution, manufacture, or copyright notice |
2003. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii, 666 pages : |
Other physical details |
illustrations, portraits ; |
Dimensions |
25 cm + |
Accompanying material |
1 computer disc (12 cm) |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
336 ## - CONTENT TYPE |
Content type term |
computer dataset |
Content type code |
cod |
Source |
rdacontent |
Materials specified |
Accompanying material |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
337 ## - MEDIA TYPE |
Media type term |
computer |
Media type code |
c |
Source |
rdamedia |
Materials specified |
Accompanying material |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
338 ## - CARRIER TYPE |
Carrier type term |
computer disc |
Carrier type code |
cd |
Source |
rdacarrier |
Materials specified |
Accompanying material |
500 ## - GENERAL NOTE |
General note |
Includes index. |
500 ## - GENERAL NOTE |
General note |
One CD-ROM in pocket attached to inside front cover. |
500 ## - GENERAL NOTE |
General note |
Accompanied by: 1 computer disc (CD-ROM) |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Machine converted from AACR2 source record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
General subdivision |
Brand name products |
Geographic subdivision |
Great Britain |
Form subdivision |
Case studies |
9 (RLIN) |
600695 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
IPA Effectiveness Awards |
9 (RLIN) |
330374 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
Geographic subdivision |
Great Britain |
Form subdivision |
Case studies |
9 (RLIN) |
592135 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Rimini, Marco, |
Relator term |
editor, |
-- |
writer of supplementary textual content. |
9 (RLIN) |
1030614 |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
World Advertising Research Centre. |
9 (RLIN) |
242276 |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Institute of Practitioners in Advertising. |
9 (RLIN) |
230025 |
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Koha item type |
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998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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Operator's initials, OID (RLIN) |
28-10-15 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
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eng |
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