Advertising works 12 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2002 /
Advertising works 12 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2002 /
Advertising works twelve
edited and introduced by Marco Rimini.
- xxii, 666 pages : illustrations, portraits ; 25 cm + 1 computer disc (12 cm)
Includes index. One CD-ROM in pocket attached to inside front cover. Accompanied by: 1 computer disc (CD-ROM)
1841161268 9781841161266
Advertising--Brand name products--Great Britain--Case studies
IPA Effectiveness Awards
Advertising--Great Britain--Case studies
HF5813.G7 / A381 2003
659.111
Includes index. One CD-ROM in pocket attached to inside front cover. Accompanied by: 1 computer disc (CD-ROM)
1841161268 9781841161266
Advertising--Brand name products--Great Britain--Case studies
IPA Effectiveness Awards
Advertising--Great Britain--Case studies
HF5813.G7 / A381 2003
659.111