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Persuasion in society / Herbert W. Simons with Joanne Morreale and Bruce Gronbeck.

By: Contributor(s): Material type: TextTextPublisher: Thousand Oaks, Calif. : Sage Publications, [2001]Copyright date: ©2001Description: xxvi, 414 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0761919082
  • 9780761919087
  • 0761919074
  • 9780761919070
Subject(s): DDC classification:
  • 303.342
LOC classification:
  • HM1196. S56 2001
Contents:
Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 303.342 SIM (Browse shelf(Opens below)) 0 Available A409070B
Book City Campus City Campus Main Collection 303.342 SIM (Browse shelf(Opens below)) 1 Available A287114B

Includes bibliographical references and index.

Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.

Machine converted from AACR2 source record.

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