Persuasion in society /
Simons, Herbert W., 1935-
Persuasion in society / Herbert W. Simons with Joanne Morreale and Bruce Gronbeck. - xxvi, 414 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.
0761919082 9780761919087 0761919074 9780761919070
00012754
Persuasion (Psychology)--Social aspects
Persuasion (Rhetoric)
HM1196. / S56 2001
303.342
Persuasion in society / Herbert W. Simons with Joanne Morreale and Bruce Gronbeck. - xxvi, 414 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.
0761919082 9780761919087 0761919074 9780761919070
00012754
Persuasion (Psychology)--Social aspects
Persuasion (Rhetoric)
HM1196. / S56 2001
303.342