MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02319cam a22004574i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101183018.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
001130s2001 caua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
00012754 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761919082 |
| Qualifying information |
pbk. (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780761919087 |
| Qualifying information |
pbk. (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761919074 |
| Qualifying information |
cloth (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780761919070 |
| Qualifying information |
cloth (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b10060297 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 00012754 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)45493423 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM1196. |
| Item number |
S56 2001 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
303.342 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Simons, Herbert W., |
| Dates associated with a name |
1935- |
| Relator term |
author. |
| 9 (RLIN) |
390624 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Persuasion in society / |
| Statement of responsibility, etc. |
Herbert W. Simons with Joanne Morreale and Bruce Gronbeck. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Thousand Oaks, Calif. : |
| Name of producer, publisher, distributor, manufacturer |
Sage Publications, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2001] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 414 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Persuasion (Psychology) |
| General subdivision |
Social aspects |
| 9 (RLIN) |
629974 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Persuasion (Rhetoric) |
| 9 (RLIN) |
322126 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morreale, Joanne, |
| Dates associated with a name |
1956- |
| Relator term |
author. |
| 9 (RLIN) |
390625 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gronbeck, Bruce E., |
| Relator term |
author. |
| 9 (RLIN) |
1032889 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10060297 |
| b |
11-07-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
303.342 SIM |
| g |
1 |
| i |
A287114B |
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0 |
| l |
cmain |
| n |
27/3/17 DA Main collection item has the z item code 2 to stop this being requested by BONUS+ patrons |
| o |
z |
| p |
$146.92 |
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.i10170121 |
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28-10-15 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| a |
303.342 SIM |
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0 |
| i |
A409070B |
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cmain |
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$140.61 |
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28-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
cau |
| -- |
0 |
