Persuasion in society / Herbert W. Simons with Joanne Morreale and Bruce Gronbeck.
Material type: TextPublisher: Thousand Oaks, Calif. : Sage Publications, [2001]Copyright date: ©2001Description: xxvi, 414 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0761919082
- 9780761919087
- 0761919074
- 9780761919070
- 303.342
- HM1196. S56 2001
Contents:
Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 303.342 SIM (Browse shelf(Opens below)) | 0 | Available | A409070B | ||
Book | City Campus City Campus Main Collection | 303.342 SIM (Browse shelf(Opens below)) | 1 | Available | A287114B |
Includes bibliographical references and index.
Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.
Machine converted from AACR2 source record.
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