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Corporate entrepreneurship : innovation and strategy in large organizations / Paul Burns.

By: Material type: TextTextPublisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013Edition: Third editionDescription: xxv, 499 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0230304036
  • 9780230304031
Other title:
  • Corporate entrepreneurship : Innovation and strategy in large organisations
Subject(s): DDC classification:
  • 658.421 23
LOC classification:
  • HB615 .B874 2013
Contents:
pt. 1: Entrepreneurship -- The entrepreneurial revolution -- Entrepreneurial DNA -- pt. 2: Organizational architecture -- Entrepreneurial architecture -- Becoming an entrepreneurial leader -- Constructing the entrepreneurial culture -- Building the organization structure -- pt. 3: Management -- Managing the entrepreneurial organization -- Encouraging intrapreneurship and corporate venturing -- pt. 4: Strategy -- Developing strategy -- Creating competitive advantage in mature markets -- Building value through acquisitions and diversification -- pt. 5: Creativity and innovation -- Exploiting innovation -- Generating creative ideas -- The architecture of corporate entrepreneurship.
Summary: This innovative text considers the personal qualities of successful entrepreneurs and the manner in which they do business. It demonstrates how these qualities can be replicated to form an organizational architecture that encourages entrepreneurship at all levels within a company.
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Previous ed.: 2008.

Includes bibliographical references (pages 485-488) and index.

pt. 1: Entrepreneurship -- The entrepreneurial revolution -- Entrepreneurial DNA -- pt. 2: Organizational architecture -- Entrepreneurial architecture -- Becoming an entrepreneurial leader -- Constructing the entrepreneurial culture -- Building the organization structure -- pt. 3: Management -- Managing the entrepreneurial organization -- Encouraging intrapreneurship and corporate venturing -- pt. 4: Strategy -- Developing strategy -- Creating competitive advantage in mature markets -- Building value through acquisitions and diversification -- pt. 5: Creativity and innovation -- Exploiting innovation -- Generating creative ideas -- The architecture of corporate entrepreneurship.

This innovative text considers the personal qualities of successful entrepreneurs and the manner in which they do business. It demonstrates how these qualities can be replicated to form an organizational architecture that encourages entrepreneurship at all levels within a company.

Machine converted from AACR2 source record.

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