Corporate entrepreneurship : innovation and strategy in large organizations / Paul Burns.
Material type: TextPublisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013Edition: Third editionDescription: xxv, 499 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 0230304036
- 9780230304031
- Corporate entrepreneurship : Innovation and strategy in large organisations
- 658.421 23
- HB615 .B874 2013
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.421 BUR (Browse shelf(Opens below)) | 1 | Available | A480726B |
Previous ed.: 2008.
Includes bibliographical references (pages 485-488) and index.
pt. 1: Entrepreneurship -- The entrepreneurial revolution -- Entrepreneurial DNA -- pt. 2: Organizational architecture -- Entrepreneurial architecture -- Becoming an entrepreneurial leader -- Constructing the entrepreneurial culture -- Building the organization structure -- pt. 3: Management -- Managing the entrepreneurial organization -- Encouraging intrapreneurship and corporate venturing -- pt. 4: Strategy -- Developing strategy -- Creating competitive advantage in mature markets -- Building value through acquisitions and diversification -- pt. 5: Creativity and innovation -- Exploiting innovation -- Generating creative ideas -- The architecture of corporate entrepreneurship.
This innovative text considers the personal qualities of successful entrepreneurs and the manner in which they do business. It demonstrates how these qualities can be replicated to form an organizational architecture that encourages entrepreneurship at all levels within a company.
Machine converted from AACR2 source record.
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