Corporate entrepreneurship : innovation and strategy in large organizations /
Burns, Paul, 1949-
Corporate entrepreneurship : innovation and strategy in large organizations / Corporate entrepreneurship : Innovation and strategy in large organisations Paul Burns. - Third edition. - xxv, 499 pages : illustrations ; 25 cm
Previous ed.: 2008.
Includes bibliographical references (pages 485-488) and index.
pt. 1: Entrepreneurship -- The entrepreneurial revolution -- Entrepreneurial DNA -- pt. 2: Organizational architecture -- Entrepreneurial architecture -- Becoming an entrepreneurial leader -- Constructing the entrepreneurial culture -- Building the organization structure -- pt. 3: Management -- Managing the entrepreneurial organization -- Encouraging intrapreneurship and corporate venturing -- pt. 4: Strategy -- Developing strategy -- Creating competitive advantage in mature markets -- Building value through acquisitions and diversification -- pt. 5: Creativity and innovation -- Exploiting innovation -- Generating creative ideas -- The architecture of corporate entrepreneurship.
This innovative text considers the personal qualities of successful entrepreneurs and the manner in which they do business. It demonstrates how these qualities can be replicated to form an organizational architecture that encourages entrepreneurship at all levels within a company.
0230304036 9780230304031
2012036839
Entrepreneurship.
Creative ability in business.
Organizational change--Management.
Technological innovations--Management.
Industrial management.
HB615 / .B874 2013
658.421
Corporate entrepreneurship : innovation and strategy in large organizations / Corporate entrepreneurship : Innovation and strategy in large organisations Paul Burns. - Third edition. - xxv, 499 pages : illustrations ; 25 cm
Previous ed.: 2008.
Includes bibliographical references (pages 485-488) and index.
pt. 1: Entrepreneurship -- The entrepreneurial revolution -- Entrepreneurial DNA -- pt. 2: Organizational architecture -- Entrepreneurial architecture -- Becoming an entrepreneurial leader -- Constructing the entrepreneurial culture -- Building the organization structure -- pt. 3: Management -- Managing the entrepreneurial organization -- Encouraging intrapreneurship and corporate venturing -- pt. 4: Strategy -- Developing strategy -- Creating competitive advantage in mature markets -- Building value through acquisitions and diversification -- pt. 5: Creativity and innovation -- Exploiting innovation -- Generating creative ideas -- The architecture of corporate entrepreneurship.
This innovative text considers the personal qualities of successful entrepreneurs and the manner in which they do business. It demonstrates how these qualities can be replicated to form an organizational architecture that encourages entrepreneurship at all levels within a company.
0230304036 9780230304031
2012036839
Entrepreneurship.
Creative ability in business.
Organizational change--Management.
Technological innovations--Management.
Industrial management.
HB615 / .B874 2013
658.421