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Consumer behavior / Ayalla Ruvio and Dawn Iacobucci.

By: Contributor(s): Material type: TextTextPublisher: Hoboken, NJ : John Wiley & Sons, Inc., [2023]Copyright date: ©2022Description: xv, 313, G-19, I-10 pages : illustrations (chiefly color) ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781119912415
  • 1119912415
Subject(s): Additional physical formats: Online version:: Consumer behaviorDDC classification:
  • 658.8342 23/eng/20230120
LOC classification:
  • HF5415.32 .R885 2023
Contents:
Part I. Introduction: Consumer Behavior Insights : -- 1. Introduction: Consumers are Key to a Company's Success -- 2. Consumers' Insights as Drivers of Marketing Strategies -- 3. How (and Why) to Listen to Consumers -- Part II. Consumer Buying Process : -- 4. How Consumers Make Decisions -- 5. Post‐Purchase Behavior -- 6. The Irrational Consumer: Biases and Situational Effects on Consumers' Decision‐Making -- Part III. Unveiling the Black Box of the Consumer Buying Process : -- 7. Consumer Motivation and Emotions -- 8. Consumer Personality and Self‐Concept -- 9. Learning and Memory -- 10. Consumer Attitude Formation and Change -- 11. Consumers' Perception -- 12. Consumers' Social and Cultural Context -- Part IV. Diverse Perspectives That Comprise Us All : -- 13. The Global Consumer -- 14. Social Media -- 15. Do Good Consumption.
Summary: "The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help professors edutain their students. We want this book to be the one that students actually choose to read!"-- Provided by publisher.
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Holdings
Item type Current library Call number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8342 RUV (Browse shelf(Opens below)) Available A537086B
Book City Campus City Campus Main Collection 658.8342 RUV (Browse shelf(Opens below)) Issued 25/11/2024 A537081B

Includes bibliographical references and index.

Part I. Introduction: Consumer Behavior Insights : -- 1. Introduction: Consumers are Key to a Company's Success -- 2. Consumers' Insights as Drivers of Marketing Strategies -- 3. How (and Why) to Listen to Consumers -- Part II. Consumer Buying Process : -- 4. How Consumers Make Decisions -- 5. Post‐Purchase Behavior -- 6. The Irrational Consumer: Biases and Situational Effects on Consumers' Decision‐Making -- Part III. Unveiling the Black Box of the Consumer Buying Process : -- 7. Consumer Motivation and Emotions -- 8. Consumer Personality and Self‐Concept -- 9. Learning and Memory -- 10. Consumer Attitude Formation and Change -- 11. Consumers' Perception -- 12. Consumers' Social and Cultural Context -- Part IV. Diverse Perspectives That Comprise Us All : -- 13. The Global Consumer -- 14. Social Media -- 15. Do Good Consumption.

"The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help professors edutain their students. We want this book to be the one that students actually choose to read!"-- Provided by publisher.

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