Consumer behavior /
Ruvio, Ayalla,
Consumer behavior / Ayalla Ruvio and Dawn Iacobucci. - xv, 313, G-19, I-10 pages : illustrations (chiefly color) ; 26 cm
Includes bibliographical references and index.
Introduction: Consumer Behavior Insights : -- Introduction: Consumers are Key to a Company's Success -- Consumers' Insights as Drivers of Marketing Strategies -- How (and Why) to Listen to Consumers -- Consumer Buying Process : -- How Consumers Make Decisions -- Post‐Purchase Behavior -- The Irrational Consumer: Biases and Situational Effects on Consumers' Decision‐Making -- Unveiling the Black Box of the Consumer Buying Process : -- Consumer Motivation and Emotions -- Consumer Personality and Self‐Concept -- Learning and Memory -- Consumer Attitude Formation and Change -- Consumers' Perception -- Consumers' Social and Cultural Context -- Diverse Perspectives That Comprise Us All : -- The Global Consumer -- Social Media -- Do Good Consumption. Part I. 1. 2. 3. Part II. 4. 5. 6. Part III. 7. 8. 9. 10. 11. 12. Part IV. 13. 14. 15.
"The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help professors edutain their students. We want this book to be the one that students actually choose to read!"--
9781119912415 1119912415
2022049701
Consumer behavior.
HF5415.32 / .R885 2023
658.8342
Consumer behavior / Ayalla Ruvio and Dawn Iacobucci. - xv, 313, G-19, I-10 pages : illustrations (chiefly color) ; 26 cm
Includes bibliographical references and index.
Introduction: Consumer Behavior Insights : -- Introduction: Consumers are Key to a Company's Success -- Consumers' Insights as Drivers of Marketing Strategies -- How (and Why) to Listen to Consumers -- Consumer Buying Process : -- How Consumers Make Decisions -- Post‐Purchase Behavior -- The Irrational Consumer: Biases and Situational Effects on Consumers' Decision‐Making -- Unveiling the Black Box of the Consumer Buying Process : -- Consumer Motivation and Emotions -- Consumer Personality and Self‐Concept -- Learning and Memory -- Consumer Attitude Formation and Change -- Consumers' Perception -- Consumers' Social and Cultural Context -- Diverse Perspectives That Comprise Us All : -- The Global Consumer -- Social Media -- Do Good Consumption. Part I. 1. 2. 3. Part II. 4. 5. 6. Part III. 7. 8. 9. 10. 11. 12. Part IV. 13. 14. 15.
"The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help professors edutain their students. We want this book to be the one that students actually choose to read!"--
9781119912415 1119912415
2022049701
Consumer behavior.
HF5415.32 / .R885 2023
658.8342