MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02771cam a2200409 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
on1363103960 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230928100104.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
221026s2023 nju b 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2022049701 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119912415 |
| Qualifying information |
paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1119912415 |
| Qualifying information |
paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781119912422 |
| Qualifying information |
electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
1119912423 |
| Qualifying information |
electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781119912453 |
| Qualifying information |
electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781119912477 |
| Qualifying information |
electronic book |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1363103960 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MdU/DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BDX |
| -- |
OCLCF |
| -- |
YDX |
| -- |
Z5A |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| Item number |
.R885 2023 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Edition number |
23/eng/20230120 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ruvio, Ayalla, |
| Relator term |
author |
| 9 (RLIN) |
872596 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior / |
| Statement of responsibility, etc. |
Ayalla Ruvio and Dawn Iacobucci. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, NJ : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2023] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 313, G-19, I-10 pages : |
| Other physical details |
illustrations (chiefly color) ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part I. |
| Title |
Introduction: Consumer Behavior Insights : -- |
| Miscellaneous information |
1. |
| Title |
Introduction: Consumers are Key to a Company's Success -- |
| Miscellaneous information |
2. |
| Title |
Consumers' Insights as Drivers of Marketing Strategies -- |
| Miscellaneous information |
3. |
| Title |
How (and Why) to Listen to Consumers -- |
| Miscellaneous information |
Part II. |
| Title |
Consumer Buying Process : -- |
| Miscellaneous information |
4. |
| Title |
How Consumers Make Decisions -- |
| Miscellaneous information |
5. |
| Title |
Post‐Purchase Behavior -- |
| Miscellaneous information |
6. |
| Title |
The Irrational Consumer: Biases and Situational Effects on Consumers' Decision‐Making -- |
| Miscellaneous information |
Part III. |
| Title |
Unveiling the Black Box of the Consumer Buying Process : -- |
| Miscellaneous information |
7. |
| Title |
Consumer Motivation and Emotions -- |
| Miscellaneous information |
8. |
| Title |
Consumer Personality and Self‐Concept -- |
| Miscellaneous information |
9. |
| Title |
Learning and Memory -- |
| Miscellaneous information |
10. |
| Title |
Consumer Attitude Formation and Change -- |
| Miscellaneous information |
11. |
| Title |
Consumers' Perception -- |
| Miscellaneous information |
12. |
| Title |
Consumers' Social and Cultural Context -- |
| Miscellaneous information |
Part IV. |
| Title |
Diverse Perspectives That Comprise Us All : -- |
| Miscellaneous information |
13. |
| Title |
The Global Consumer -- |
| Miscellaneous information |
14. |
| Title |
Social Media -- |
| Miscellaneous information |
15. |
| Title |
Do Good Consumption. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help professors edutain their students. We want this book to be the one that students actually choose to read!"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 9 (RLIN) |
345411 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Iacobucci, Dawn, |
| Relator term |
author |
| 9 (RLIN) |
1037262 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Ruvio, Ayalla. |
| Title |
Consumer behavior |
| Place, publisher, and date of publication |
Hoboken, NJ : Wiley, [2023] |
| International Standard Book Number |
9781119912453 |
| Record control number |
(DLC) 2022049702 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN Z5A - 3 OTHER HOLDINGS |
