The case for B2B branding : pulling away from the business to business pack / Bob Lamons.

By:

Lamons, Bob [author.]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0324398654
9780324398656

Other title:

Case for business to business branding

Subject(s):

Additional physical formats: Online version:: Case for B2B branding.DDC classification:

658.827 23

LOC classification:

HD69.B7 L36 2005

Online resources:

Table of contents

Contents:

Effective Teamwork -- Brand Architecture -- Audience Identification -- Brand Positioning -- Brand Personality -- Personality Makeovers -- Consistent Execution -- Brand Equity.

Review: "Dozens, perhaps hundreds of books have been written about branding, but none from the B2B perspective. This is the first. Lamons has researched and compiled a treasury of business-to-business case studies, describing in detail how more than 20 companies have discovered the secret of leveraging brand power for competitive advantage."--Jacket.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.827 LAM (Browse shelf(Opens below))	1	Available		A562149B

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Previous								Next
Previous	658.827 KNA The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success /	658.827 KOR Brand society : how brands transform management and lifestyle /	658.827 KUM Private label strategy : how to meet the store brand challenge /	658.827 LAM The case for B2B branding : pulling away from the business to business pack /	658.827 LAN Designing brand experiences /	658.827 LEN Experience the message : how experiential marketing is changing the brand world /	658.827 LIN Brand building on the internet /	Next

Includes bibliographical references and index.

Effective Teamwork -- Brand Architecture -- Audience Identification -- Brand Positioning -- Brand Personality -- Personality Makeovers -- Consistent Execution -- Brand Equity.

"Dozens, perhaps hundreds of books have been written about branding, but none from the B2B perspective. This is the first. Lamons has researched and compiled a treasury of business-to-business case studies, describing in detail how more than 20 companies have discovered the secret of leveraging brand power for competitive advantage."--Jacket.

Machine converted from AACR2 source record.

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