The case for B2B branding : pulling away from the business to business pack / Bob Lamons.
Material type:
TextPublisher: Mason, Ohio : Thomson/South-Western, [2005]Copyright date: ©2005Edition: First editionDescription: xi, 214 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0324398654
- 9780324398656
- Case for business to business branding
- 658.827 23
- HD69.B7 L36 2005
Contents:
Review: "Dozens, perhaps hundreds of books have been written about branding, but none from the B2B perspective. This is the first. Lamons has researched and compiled a treasury of business-to-business case studies, describing in detail how more than 20 companies have discovered the secret of leveraging brand power for competitive advantage."--Jacket.
Effective Teamwork -- Brand Architecture -- Audience Identification -- Brand Positioning -- Brand Personality -- Personality Makeovers -- Consistent Execution -- Brand Equity.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.827 LAM (Browse shelf(Opens below)) | 1 | Available | A562149B |
Includes bibliographical references and index.
Effective Teamwork -- Brand Architecture -- Audience Identification -- Brand Positioning -- Brand Personality -- Personality Makeovers -- Consistent Execution -- Brand Equity.
"Dozens, perhaps hundreds of books have been written about branding, but none from the B2B perspective. This is the first. Lamons has researched and compiled a treasury of business-to-business case studies, describing in detail how more than 20 companies have discovered the secret of leveraging brand power for competitive advantage."--Jacket.
Machine converted from AACR2 source record.
There are no comments on this title.
Log in to your account to post a comment.