MARC details
| 000 -LEADER |
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| fixed length control field |
02156cam a2200421 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221103162401.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
050609s2005 ohua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2005016729 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0324398654 |
| Qualifying information |
hbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780324398656 |
| Qualifying information |
hbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b27229531 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)60605254 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
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ATU |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD69.B7 |
| Item number |
L36 2005 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.827 |
| Edition number |
23 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
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| Classification number |
658.827 LAM |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Lamons, Bob, |
| Relator term |
author. |
| 9 (RLIN) |
961373 |
| 245 14 - TITLE STATEMENT |
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| Title |
The case for B2B branding : |
| Remainder of title |
pulling away from the business to business pack / |
| Statement of responsibility, etc. |
Bob Lamons. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Case for business to business branding |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
Mason, Ohio : |
| Name of producer, publisher, distributor, manufacturer |
Thomson/South-Western, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2005] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 214 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Effective Teamwork -- Brand Architecture -- Audience Identification -- Brand Positioning -- Brand Personality -- Personality Makeovers -- Consistent Execution -- Brand Equity. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Dozens, perhaps hundreds of books have been written about branding, but none from the B2B perspective. This is the first. Lamons has researched and compiled a treasury of business-to-business case studies, describing in detail how more than 20 companies have discovered the secret of leveraging brand power for competitive advantage."--Jacket. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
332183 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Industrial marketing. |
| 9 (RLIN) |
319255 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
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| Relationship information |
Online version: |
| Main entry heading |
Lamons, Bob. |
| Title |
Case for B2B branding. |
| Edition |
1st ed. |
| Place, publisher, and date of publication |
Mason, Ohio : Thomson/South-Western, ©2005 |
| Record control number |
(OCoLC)749171065 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/toc/ecip0514/2005016729.html">http://catdir.loc.gov/catdir/toc/ecip0514/2005016729.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
