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Advertising and culture : theoretical perspectives / edited by Mary Cross.

Contributor(s): Material type: TextTextPublisher: Westport, Connecticut : Praeger, 1996Copyright date: ©1996Description: xiii, 136 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0275953513
  • 9780275953515
Subject(s): Additional physical formats: Online version:: Advertising and culture.; No titleDDC classification:
  • 659.10420973 23
LOC classification:
  • HF5813.U6 A6177 1996
Contents:
1. Reading television texts : the postmodern language of advertising / Mary Cross -- 2. When foreign sells : exotica in American TV ads of the eighties and nineties / Elise Salem Manganaro -- 3. Some versions of the pastoral : myth in advertising; advertising as myth / Martin Green -- 4. "We bring good things to life" / "We're always there" : the adworld of GE / Harry Keyishian -- 5. Love and liqueur : modernism and postmodernism in advertising and fiction / Walter Cummins -- 6. Man has fallen and he can't get up : an essay on postmodernism and advertising / Roger Koppl -- 7. Burroughs and advertising : fractured language, fractured time, fractured image as the universal language / Michael B. Goodman -- 8. The selling of gender identity / Judith Waters and George Ellis -- 9. Advertising as educator / Donald W. Jugenheimer -- 10. The betrayal of the media / Chester St. H. Mills and Rebecca A. Chaisson..
Summary: "This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory, the authors present a wide variety of perspectives on advertising's methods, language, and cultural effects."--Publisher's website.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.10420973 ADV (Browse shelf(Opens below)) 1 Available A564432B

Includes bibliographical references and index.

1. Reading television texts : the postmodern language of advertising / Mary Cross -- 2. When foreign sells : exotica in American TV ads of the eighties and nineties / Elise Salem Manganaro -- 3. Some versions of the pastoral : myth in advertising; advertising as myth / Martin Green -- 4. "We bring good things to life" / "We're always there" : the adworld of GE / Harry Keyishian -- 5. Love and liqueur : modernism and postmodernism in advertising and fiction / Walter Cummins -- 6. Man has fallen and he can't get up : an essay on postmodernism and advertising / Roger Koppl -- 7. Burroughs and advertising : fractured language, fractured time, fractured image as the universal language / Michael B. Goodman -- 8. The selling of gender identity / Judith Waters and George Ellis -- 9. Advertising as educator / Donald W. Jugenheimer -- 10. The betrayal of the media / Chester St. H. Mills and Rebecca A. Chaisson..

"This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory, the authors present a wide variety of perspectives on advertising's methods, language, and cultural effects."--Publisher's website.

Machine converted from AACR2 source record.

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