Advertising and culture : theoretical perspectives / edited by Mary Cross.
Material type: TextPublisher: Westport, Connecticut : Praeger, 1996Copyright date: ©1996Description: xiii, 136 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0275953513
- 9780275953515
- 659.10420973 23
- HF5813.U6 A6177 1996
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 659.10420973 ADV (Browse shelf(Opens below)) | 1 | Available | A564432B |
Includes bibliographical references and index.
1. Reading television texts : the postmodern language of advertising / Mary Cross -- 2. When foreign sells : exotica in American TV ads of the eighties and nineties / Elise Salem Manganaro -- 3. Some versions of the pastoral : myth in advertising; advertising as myth / Martin Green -- 4. "We bring good things to life" / "We're always there" : the adworld of GE / Harry Keyishian -- 5. Love and liqueur : modernism and postmodernism in advertising and fiction / Walter Cummins -- 6. Man has fallen and he can't get up : an essay on postmodernism and advertising / Roger Koppl -- 7. Burroughs and advertising : fractured language, fractured time, fractured image as the universal language / Michael B. Goodman -- 8. The selling of gender identity / Judith Waters and George Ellis -- 9. Advertising as educator / Donald W. Jugenheimer -- 10. The betrayal of the media / Chester St. H. Mills and Rebecca A. Chaisson..
"This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory, the authors present a wide variety of perspectives on advertising's methods, language, and cultural effects."--Publisher's website.
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