Advertising and culture : theoretical perspectives /
Advertising and culture : theoretical perspectives /
edited by Mary Cross.
- xiii, 136 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Reading television texts : the postmodern language of advertising / When foreign sells : exotica in American TV ads of the eighties and nineties / Some versions of the pastoral : myth in advertising; advertising as myth / "We bring good things to life" / "We're always there" : the adworld of GE / Love and liqueur : modernism and postmodernism in advertising and fiction / Man has fallen and he can't get up : an essay on postmodernism and advertising / Burroughs and advertising : fractured language, fractured time, fractured image as the universal language / The selling of gender identity / Advertising as educator / The betrayal of the media / Mary Cross -- Elise Salem Manganaro -- Martin Green -- Harry Keyishian -- Walter Cummins -- Roger Koppl -- Michael B. Goodman -- Judith Waters and George Ellis -- Donald W. Jugenheimer -- Chester St. H. Mills and Rebecca A. Chaisson.. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
"This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory, the authors present a wide variety of perspectives on advertising's methods, language, and cultural effects."--Publisher's website.
0275953513 9780275953515
95026518
Advertising--United States.
Popular culture--United States.
Communication in marketing--United States
HF5813.U6 / A6177 1996
659.10420973
Includes bibliographical references and index.
Reading television texts : the postmodern language of advertising / When foreign sells : exotica in American TV ads of the eighties and nineties / Some versions of the pastoral : myth in advertising; advertising as myth / "We bring good things to life" / "We're always there" : the adworld of GE / Love and liqueur : modernism and postmodernism in advertising and fiction / Man has fallen and he can't get up : an essay on postmodernism and advertising / Burroughs and advertising : fractured language, fractured time, fractured image as the universal language / The selling of gender identity / Advertising as educator / The betrayal of the media / Mary Cross -- Elise Salem Manganaro -- Martin Green -- Harry Keyishian -- Walter Cummins -- Roger Koppl -- Michael B. Goodman -- Judith Waters and George Ellis -- Donald W. Jugenheimer -- Chester St. H. Mills and Rebecca A. Chaisson.. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
"This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory, the authors present a wide variety of perspectives on advertising's methods, language, and cultural effects."--Publisher's website.
0275953513 9780275953515
95026518
Advertising--United States.
Popular culture--United States.
Communication in marketing--United States
HF5813.U6 / A6177 1996
659.10420973