MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03036cam a2200469 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211105074407.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
951122t19961996ctua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
95026518 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
MARC Score : 10600(22300) : OK |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
Direct Search Result |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0275953513 |
| Qualifying information |
hardcover ; (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780275953515 |
| Qualifying information |
hardcover ; (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b25718721 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)33863491 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
VVC |
| -- |
UKM |
| -- |
BAKER |
| -- |
NLGGC |
| -- |
YDXCP |
| -- |
BTCTA |
| -- |
LVB |
| -- |
OCLCG |
| -- |
ZWZ |
| -- |
HEBIS |
| -- |
BDX |
| -- |
OCLCO |
| -- |
OCLCF |
| -- |
OCLCQ |
| -- |
DEBBG |
| -- |
ATU |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5813.U6 |
| Item number |
A6177 1996 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.10420973 |
| Edition number |
23 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
|---|
| Classification number |
659.10420973 ADV |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Advertising and culture : |
| Remainder of title |
theoretical perspectives / |
| Statement of responsibility, etc. |
edited by Mary Cross. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Westport, Connecticut : |
| Name of producer, publisher, distributor, manufacturer |
Praeger, |
| Date of production, publication, distribution, manufacture, or copyright notice |
1996. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©1996 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 136 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Reading television texts : the postmodern language of advertising / |
| Statement of responsibility |
Mary Cross -- |
| Miscellaneous information |
2. |
| Title |
When foreign sells : exotica in American TV ads of the eighties and nineties / |
| Statement of responsibility |
Elise Salem Manganaro -- |
| Miscellaneous information |
3. |
| Title |
Some versions of the pastoral : myth in advertising; advertising as myth / |
| Statement of responsibility |
Martin Green -- |
| Miscellaneous information |
4. |
| Title |
"We bring good things to life" / "We're always there" : the adworld of GE / |
| Statement of responsibility |
Harry Keyishian -- |
| Miscellaneous information |
5. |
| Title |
Love and liqueur : modernism and postmodernism in advertising and fiction / |
| Statement of responsibility |
Walter Cummins -- |
| Miscellaneous information |
6. |
| Title |
Man has fallen and he can't get up : an essay on postmodernism and advertising / |
| Statement of responsibility |
Roger Koppl -- |
| Miscellaneous information |
7. |
| Title |
Burroughs and advertising : fractured language, fractured time, fractured image as the universal language / |
| Statement of responsibility |
Michael B. Goodman -- |
| Miscellaneous information |
8. |
| Title |
The selling of gender identity / |
| Statement of responsibility |
Judith Waters and George Ellis -- |
| Miscellaneous information |
9. |
| Title |
Advertising as educator / |
| Statement of responsibility |
Donald W. Jugenheimer -- |
| Miscellaneous information |
10. |
| Title |
The betrayal of the media / |
| Statement of responsibility |
Chester St. H. Mills and Rebecca A. Chaisson.. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory, the authors present a wide variety of perspectives on advertising's methods, language, and cultural effects."--Publisher's website. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
371373 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Popular culture |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
353253 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| Geographic subdivision |
United States |
| 9 (RLIN) |
698587 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cross, Mary, |
| Dates associated with a name |
1934- |
| Relator term |
editor. |
| 9 (RLIN) |
392360 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Title |
Advertising and culture. |
| Place, publisher, and date of publication |
Westport, Conn. : Praeger, 1996 |
| Record control number |
(OCoLC)654320979 |
| 776 18 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Record control number |
(OCoLC)36123595 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
.b25718721 |
| b |
06-09-21 |
| c |
17-07-18 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
20-07-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
ctu |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
659.10420973 ADV |
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1 |
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A564432B |
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cmain |
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.i13610892 |
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01-08-18 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
