Consumer behaviour and branding : concepts, readings and cases : the Indian context / S. Ramesh Kumar.
Material type:
TextPublisher: Chennai : Pearson Power : Dorling Kindersley (India), 2009Copyright date: ©2009Description: xv, 607pages : illustrations; 24cmContent type: - text
- unmediated
- volume
- 9332501386
- 9789332501386
- 8131722368
- 9788131722367
- 658.8342 23
- HD69.B7 R36 2009
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.83420954 KUM (Browse shelf(Opens below)) | 1 | Available | A557085B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.8342094 SCH Consumer behaviour : a European outlook / | 658.8342095 HAN Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand / | 658.83420951 LU Elite China : luxury consumer behavior in China / | 658.83420954 KUM Consumer behaviour and branding : concepts, readings and cases : the Indian context / | 658.83420954 MAJ Consumer behaviour : insights from Indian market / | 658.83420993 LAW New Zealand in the 21st century : a consumer lifestyles study / | 658.83420993 TOD New Zealand beyond 2000 : a consumer lifestyles study / |
Includes bibliographical references and index.
Machine converted from AACR2 source record.
Print version record.
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