MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02047cam a2200517 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211105001050.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130429t20092009ii a b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
STRIP BONUS |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
MARC Score : 10250(21450) : OK |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
Direct Search Result |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
Leader : INCOMING RECORD MACHINE CONVERTED TO RDA FROM AACR2. Check coding and correct to RDA standards if necessary |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9332501386 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789332501386 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8131722368 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131722367 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b14843365 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)781166247 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
CL0500000212 |
| Source of stock number/acquisition |
Safari Books Online |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UMI |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UMI |
| Modifying agency |
IDEBK |
| -- |
OCLCQ |
| -- |
OCLCF |
| -- |
ATU |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a-ii--- |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
R36 2009 |
| 082 #4 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Edition number |
23 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
|---|
| Classification number |
RAM |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ramesh Kumar, S., |
| Relator term |
author. |
| 9 (RLIN) |
243874 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behaviour and branding : |
| Remainder of title |
concepts, readings and cases : the Indian context / |
| Statement of responsibility, etc. |
S. Ramesh Kumar. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Chennai : |
| Name of producer, publisher, distributor, manufacturer |
Pearson Power : |
| -- |
Dorling Kindersley (India), |
| Date of production, publication, distribution, manufacture, or copyright notice |
2009. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 607pages : |
| Other physical details |
illustrations; |
| Dimensions |
24cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| Geographic subdivision |
India |
| 9 (RLIN) |
686711 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| Geographic subdivision |
India |
| 9 (RLIN) |
686714 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| Geographic subdivision |
India |
| 9 (RLIN) |
710704 |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Electronic version: |
| Main entry heading |
Ramesh Kumar, S. |
| Title |
Consumer behaviour and branding |
| Place, publisher, and date of publication |
Chennai : Pearson Power : Dorling Kindersley (India), [2009] |
| Record control number |
(OCoLC)841170819 |
| 776 18 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Record control number |
(OCoLC)841170819 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b14843365 |
| b |
06-09-21 |
| c |
29-02-16 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(3)b |
| -- |
(3)c |
| Operator's initials, OID (RLIN) |
12-01-17 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
ii |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.83420954 KUM |
| g |
1 |
| i |
A557085B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$53.97 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
2 |
| v |
6 |
| w |
0 |
| x |
2 |
| y |
.i13502967 |
| z |
04-07-16 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
