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Consumer behaviour and branding : concepts, readings and cases : the Indian context / S. Ramesh Kumar.

By: Material type: TextTextPublisher: Chennai : Pearson Power : Dorling Kindersley (India), 2009Copyright date: ©2009Description: xv, 607pages : illustrations; 24cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9332501386
  • 9789332501386
  • 8131722368
  • 9788131722367
Subject(s): Additional physical formats: Consumer behaviour and branding; No titleDDC classification:
  • 658.8342 23
LOC classification:
  • HD69.B7 R36 2009
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.83420954 KUM (Browse shelf(Opens below)) 1 Available A557085B

Includes bibliographical references and index.

Machine converted from AACR2 source record.

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