Consumer behaviour and branding : concepts, readings and cases : the Indian context / S. Ramesh Kumar.
Material type: TextPublisher: Chennai : Pearson Power : Dorling Kindersley (India), 2009Copyright date: ©2009Description: xv, 607pages : illustrations; 24cmContent type:- text
- unmediated
- volume
- 9332501386
- 9789332501386
- 8131722368
- 9788131722367
- 658.8342 23
- HD69.B7 R36 2009
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.83420954 KUM (Browse shelf(Opens below)) | 1 | Available | A557085B |
Includes bibliographical references and index.
Machine converted from AACR2 source record.
Print version record.
There are no comments on this title.
Log in to your account to post a comment.