Sports marketing : the view of industry experts / Daniel J. Bruton.
Material type:
TextPublisher: Burlington, MA : Jones & Bartlett Learning, [2016]Copyright date: ©2016Description: xxi, 312 pages ; 23 cmContent type: - text
- unmediated
- volume
- 1284034097
- 9781284034097
- 796.0688 23
- GV716 .B78 2016
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | North Campus North Campus Main Collection | 796.0688 BRU (Browse shelf(Opens below)) | 1 | Available | A556559B |
Browsing North Campus shelves, Shelving location: North Campus Main Collection Close shelf browser (Hides shelf browser)
| 796.068 STA Stadium and arena design / | 796.0681 FRI Sport finance / | 796.0683 ARN Human resource management in recreation, sport, and leisure services / | 796.0688 BRU Sports marketing : the view of industry experts / | 796.0688 SUP The sports event management and marketing playbook / | 796.069 AIC Sport facility and event management / | 796.069 AND Research methods and design in sport management / |
Includes bibliographical references and index.
1. Introduction -- 2. Licensing -- 3. Properties and Players Unions -- 4. Athlete Marketing -- 5. Sports Agents -- 6. Team Marketing -- 7. Sports Advertising -- 8. Media Training and Public Relations -- 9. Cause Marketing -- 10. Social Media -- 11. Events and Sponsorship -- 12. Product Development -- 13. College Athletics -- 14. Controversial Issues in Sports Marketing -- 15. Emerging Markets in Sports Marketing -- 16. Review of Sports Marketing Through the 2012 Olympic Games.
"The world of sports marketing can be both exciting and challenging when working with high-level endorsements, licensing agreements, and high profile clients. In Sports Marketing: The View of Industry Experts, readers get a behind the scenes look at industry leaders as they discuss how they achieved their position, what their daily schedules look like, and what interesting projects and challenges are currently upon them. Through these bios, readers will hear directly from some of the most influential and successful people in the business and learn firsthand about the different opportunities available within the wide field of sports marketing, as well as a look at the fundamentals of the positions described."--Publisher's website.
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