Sports marketing : the view of industry experts /
Bruton, Daniel J.,
Sports marketing : the view of industry experts / Daniel J. Bruton. - xxi, 312 pages ; 23 cm
Includes bibliographical references and index.
Introduction -- Licensing -- Properties and Players Unions -- Athlete Marketing -- Sports Agents -- Team Marketing -- Sports Advertising -- Media Training and Public Relations -- Cause Marketing -- Social Media -- Events and Sponsorship -- Product Development -- College Athletics -- Controversial Issues in Sports Marketing -- Emerging Markets in Sports Marketing -- Review of Sports Marketing Through the 2012 Olympic Games. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16.
"The world of sports marketing can be both exciting and challenging when working with high-level endorsements, licensing agreements, and high profile clients. In Sports Marketing: The View of Industry Experts, readers get a behind the scenes look at industry leaders as they discuss how they achieved their position, what their daily schedules look like, and what interesting projects and challenges are currently upon them. Through these bios, readers will hear directly from some of the most influential and successful people in the business and learn firsthand about the different opportunities available within the wide field of sports marketing, as well as a look at the fundamentals of the positions described."--Publisher's website.
1284034097 9781284034097
2014044442
Sports--Marketing
GV716 / .B78 2016
796.0688
Sports marketing : the view of industry experts / Daniel J. Bruton. - xxi, 312 pages ; 23 cm
Includes bibliographical references and index.
Introduction -- Licensing -- Properties and Players Unions -- Athlete Marketing -- Sports Agents -- Team Marketing -- Sports Advertising -- Media Training and Public Relations -- Cause Marketing -- Social Media -- Events and Sponsorship -- Product Development -- College Athletics -- Controversial Issues in Sports Marketing -- Emerging Markets in Sports Marketing -- Review of Sports Marketing Through the 2012 Olympic Games. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16.
"The world of sports marketing can be both exciting and challenging when working with high-level endorsements, licensing agreements, and high profile clients. In Sports Marketing: The View of Industry Experts, readers get a behind the scenes look at industry leaders as they discuss how they achieved their position, what their daily schedules look like, and what interesting projects and challenges are currently upon them. Through these bios, readers will hear directly from some of the most influential and successful people in the business and learn firsthand about the different opportunities available within the wide field of sports marketing, as well as a look at the fundamentals of the positions described."--Publisher's website.
1284034097 9781284034097
2014044442
Sports--Marketing
GV716 / .B78 2016
796.0688