MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02522cam a2200373 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101221407.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141201s2016 maua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2014044442 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1284034097 |
| Qualifying information |
alkaline paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781284034097 |
| Qualifying information |
alkaline paper |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b14078880 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)898029279 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
OCLCF |
| -- |
GZU |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
GV716 |
| Item number |
.B78 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
796.0688 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bruton, Daniel J., |
| Relator term |
author. |
| 9 (RLIN) |
824321 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Sports marketing : |
| Remainder of title |
the view of industry experts / |
| Statement of responsibility, etc. |
Daniel J. Bruton. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Burlington, MA : |
| Name of producer, publisher, distributor, manufacturer |
Jones & Bartlett Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2016] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 312 pages ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Introduction -- |
| Miscellaneous information |
2. |
| Title |
Licensing -- |
| Miscellaneous information |
3. |
| Title |
Properties and Players Unions -- |
| Miscellaneous information |
4. |
| Title |
Athlete Marketing -- |
| Miscellaneous information |
5. |
| Title |
Sports Agents -- |
| Miscellaneous information |
6. |
| Title |
Team Marketing -- |
| Miscellaneous information |
7. |
| Title |
Sports Advertising -- |
| Miscellaneous information |
8. |
| Title |
Media Training and Public Relations -- |
| Miscellaneous information |
9. |
| Title |
Cause Marketing -- |
| Miscellaneous information |
10. |
| Title |
Social Media -- |
| Miscellaneous information |
11. |
| Title |
Events and Sponsorship -- |
| Miscellaneous information |
12. |
| Title |
Product Development -- |
| Miscellaneous information |
13. |
| Title |
College Athletics -- |
| Miscellaneous information |
14. |
| Title |
Controversial Issues in Sports Marketing -- |
| Miscellaneous information |
15. |
| Title |
Emerging Markets in Sports Marketing -- |
| Miscellaneous information |
16. |
| Title |
Review of Sports Marketing Through the 2012 Olympic Games. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The world of sports marketing can be both exciting and challenging when working with high-level endorsements, licensing agreements, and high profile clients. In Sports Marketing: The View of Industry Experts, readers get a behind the scenes look at industry leaders as they discuss how they achieved their position, what their daily schedules look like, and what interesting projects and challenges are currently upon them. Through these bios, readers will hear directly from some of the most influential and successful people in the business and learn firsthand about the different opportunities available within the wide field of sports marketing, as well as a look at the fundamentals of the positions described."--Publisher's website. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sports |
| General subdivision |
Marketing |
| 9 (RLIN) |
371853 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
.b14078880 |
| b |
15-04-19 |
| c |
28-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| a |
796.0688 BRU |
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1 |
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A556559B |
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0 |
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nmain |
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$110.36 |
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.i13435516 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
n |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
mau |
| -- |
0 |
