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Consumer behaviour / Leon Schiffman.

By: Contributor(s): Material type: TextTextPublisher: Frenchs Forest, NSW : Pearson Australia, 2011Copyright date: ©2011Edition: 5th edition / Aron O'Cass, Angela Paladino, Steven D'Alessandro, David BednallDescription: xvii, 662 pages : illustrations (colour) ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781442520103
  • 1442520108
Subject(s): DDC classification:
  • 658.8342 23
Contents:
Part I. Introduction -- Part II. the Consumer As Individual -- Part III. Consumer In Their Social And Cultural Settings -- Part IV. the Decision Making Process -- Part V. Consumer Behaviour & Society -- --
Part I. Introduction -- 1. Foundations of consumer behaviour -- -- Part II. the Consumer As Individual -- 2. Consumer needs and motivation -- 3. Personality and self concept -- 4. Consumer perception -- 5. Learning and consumer involvement -- 6. The nature of consumer attitudes -- -- Part III. Consumer In Their Social And Cultural Settings -- 7. Social influences on buyer behaviour -- 8. The family -- 9. Social class and consumer behaviour -- 10. The influence of culture on consumer behaviour -- 11. Sub-cultural aspects of consumer behaviour -- -- Part IV. the Decision Making Process -- 12. Decision making -- 13. Consumer influence and diffusion of innovations -- -- Part V. Consumer Behaviour & Society -- 14. Public policy and consumer protection.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book South Campus South Campus Main Collection 658.8342 SCH (Browse shelf(Opens below)) 1 Available A558186B

5th Australian edition adapted from Consumer behaviour / Leon G. Schiffman (New Jersey : Pearson, 2010. 10th edition)

Previous edition: 2008.

Includes bibliographical references and index.

Part I. Introduction -- Part II. the Consumer As Individual -- Part III. Consumer In Their Social And Cultural Settings -- Part IV. the Decision Making Process -- Part V. Consumer Behaviour & Society -- --

Part I. Introduction -- 1. Foundations of consumer behaviour -- -- Part II. the Consumer As Individual -- 2. Consumer needs and motivation -- 3. Personality and self concept -- 4. Consumer perception -- 5. Learning and consumer involvement -- 6. The nature of consumer attitudes -- -- Part III. Consumer In Their Social And Cultural Settings -- 7. Social influences on buyer behaviour -- 8. The family -- 9. Social class and consumer behaviour -- 10. The influence of culture on consumer behaviour -- 11. Sub-cultural aspects of consumer behaviour -- -- Part IV. the Decision Making Process -- 12. Decision making -- 13. Consumer influence and diffusion of innovations -- -- Part V. Consumer Behaviour & Society -- 14. Public policy and consumer protection.

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