Consumer behaviour / Leon Schiffman.
Material type: TextPublisher: Frenchs Forest, NSW : Pearson Australia, 2011Copyright date: ©2011Edition: 5th edition / Aron O'Cass, Angela Paladino, Steven D'Alessandro, David BednallDescription: xvii, 662 pages : illustrations (colour) ; 26 cmContent type:- text
- unmediated
- volume
- 9781442520103
- 1442520108
- 658.8342 23
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | South Campus South Campus Main Collection | 658.8342 SCH (Browse shelf(Opens below)) | 1 | Available | A558186B |
5th Australian edition adapted from Consumer behaviour / Leon G. Schiffman (New Jersey : Pearson, 2010. 10th edition)
Previous edition: 2008.
Includes bibliographical references and index.
Part I. Introduction -- Part II. the Consumer As Individual -- Part III. Consumer In Their Social And Cultural Settings -- Part IV. the Decision Making Process -- Part V. Consumer Behaviour & Society -- --
Part I. Introduction -- 1. Foundations of consumer behaviour -- -- Part II. the Consumer As Individual -- 2. Consumer needs and motivation -- 3. Personality and self concept -- 4. Consumer perception -- 5. Learning and consumer involvement -- 6. The nature of consumer attitudes -- -- Part III. Consumer In Their Social And Cultural Settings -- 7. Social influences on buyer behaviour -- 8. The family -- 9. Social class and consumer behaviour -- 10. The influence of culture on consumer behaviour -- 11. Sub-cultural aspects of consumer behaviour -- -- Part IV. the Decision Making Process -- 12. Decision making -- 13. Consumer influence and diffusion of innovations -- -- Part V. Consumer Behaviour & Society -- 14. Public policy and consumer protection.
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