Consumer behaviour /
Schiffman, Leon G.,
Consumer behaviour / Leon Schiffman. - 5th edition / Aron O'Cass, Angela Paladino, Steven D'Alessandro, David Bednall. - xvii, 662 pages : illustrations (colour) ; 26 cm.
5th Australian edition adapted from Consumer behaviour / Leon G. Schiffman (New Jersey : Pearson, 2010. 10th edition) Previous edition: 2008.
Includes bibliographical references and index.
Part I. Introduction -- Part II. the Consumer As Individual -- Part III. Consumer In Their Social And Cultural Settings -- Part IV. the Decision Making Process -- Part V. Consumer Behaviour & Society -- -- Introduction -- Foundations of consumer behaviour -- -- the Consumer As Individual -- Consumer needs and motivation -- Personality and self concept -- Consumer perception -- Learning and consumer involvement -- The nature of consumer attitudes -- -- Consumer In Their Social And Cultural Settings -- Social influences on buyer behaviour -- The family -- Social class and consumer behaviour -- The influence of culture on consumer behaviour -- Sub-cultural aspects of consumer behaviour -- -- the Decision Making Process -- Decision making -- Consumer influence and diffusion of innovations -- -- Consumer Behaviour & Society -- Public policy and consumer protection. Part I. 1. Part II. 2. 3. 4. 5. 6. Part III. 7. 8. 9. 10. 11. Part IV. 12. 13. Part V. 14.
9781442520103 1442520108
Consumer behavior.
Motivation research (Marketing)
Marketing.
658.8342
Consumer behaviour / Leon Schiffman. - 5th edition / Aron O'Cass, Angela Paladino, Steven D'Alessandro, David Bednall. - xvii, 662 pages : illustrations (colour) ; 26 cm.
5th Australian edition adapted from Consumer behaviour / Leon G. Schiffman (New Jersey : Pearson, 2010. 10th edition) Previous edition: 2008.
Includes bibliographical references and index.
Part I. Introduction -- Part II. the Consumer As Individual -- Part III. Consumer In Their Social And Cultural Settings -- Part IV. the Decision Making Process -- Part V. Consumer Behaviour & Society -- -- Introduction -- Foundations of consumer behaviour -- -- the Consumer As Individual -- Consumer needs and motivation -- Personality and self concept -- Consumer perception -- Learning and consumer involvement -- The nature of consumer attitudes -- -- Consumer In Their Social And Cultural Settings -- Social influences on buyer behaviour -- The family -- Social class and consumer behaviour -- The influence of culture on consumer behaviour -- Sub-cultural aspects of consumer behaviour -- -- the Decision Making Process -- Decision making -- Consumer influence and diffusion of innovations -- -- Consumer Behaviour & Society -- Public policy and consumer protection. Part I. 1. Part II. 2. 3. 4. 5. 6. Part III. 7. 8. 9. 10. 11. Part IV. 12. 13. Part V. 14.
9781442520103 1442520108
Consumer behavior.
Motivation research (Marketing)
Marketing.
658.8342