The sports event management and marketing playbook / Frank Supovitz, Robert Goldwater.
Material type:
TextSeries: Wiley event management seriesPublisher: Hoboken, New Jersey : J. Wiley & Sons, [2014]Edition: Second editionDescription: xxi, 488 pages ; 25 cmContent type: - text
- unmediated
- volume
- 1118244117
- 9781118244111
- 796.0688 23
- GV716 .S86 2014
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | North Campus North Campus Main Collection | 796.0688 SUP (Browse shelf(Opens below)) | 1 | Available | A479489B |
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| 796.0681 FRI Sport finance / | 796.0683 ARN Human resource management in recreation, sport, and leisure services / | 796.0688 BRU Sports marketing : the view of industry experts / | 796.0688 SUP The sports event management and marketing playbook / | 796.069 AIC Sport facility and event management / | 796.069 AND Research methods and design in sport management / | 796.069 AST Sport development in action : plan, programme and practice / |
Includes bibliographical references and index.
1. Defining and Developing Objectives, Strategies, and Tactics -- 2. Identifying Costs -- 3. Identifying Revenue Streams -- 4. Soliciting and Selecting Host Cities and Venues -- 5. Starting the Clock on the Sports Event Planning Process -- 6. Understanding the Sports Event-Sponsor Relationship -- 7. Teaming with Sponsors -- 8. Maximizing and Servicing the Media Partnership -- 9. Activating the Sports Event Marketing Plan -- 10. Engaging the Community -- 11. Accommodating and Managing Guests -- 12. Presenting Your Event -- 13. Working with Broadcasters -- 14. Managing for the Unexpected -- 15. Reviewing the Game Tapes -- 16. Planning Your Future in Sports Event Management and Marketing.
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