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The sports event management and marketing playbook / Frank Supovitz, Robert Goldwater.

By: Material type: TextTextSeries: Wiley event management seriesPublisher: Hoboken, New Jersey : J. Wiley & Sons, [2014]Edition: Second editionDescription: xxi, 488 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1118244117
  • 9781118244111
Subject(s): Additional physical formats: Online version:: Sports event management and marketing playbookDDC classification:
  • 796.0688 23
LOC classification:
  • GV716 .S86 2014
Contents:
1. Defining and Developing Objectives, Strategies, and Tactics -- 2. Identifying Costs -- 3. Identifying Revenue Streams -- 4. Soliciting and Selecting Host Cities and Venues -- 5. Starting the Clock on the Sports Event Planning Process -- 6. Understanding the Sports Event-Sponsor Relationship -- 7. Teaming with Sponsors -- 8. Maximizing and Servicing the Media Partnership -- 9. Activating the Sports Event Marketing Plan -- 10. Engaging the Community -- 11. Accommodating and Managing Guests -- 12. Presenting Your Event -- 13. Working with Broadcasters -- 14. Managing for the Unexpected -- 15. Reviewing the Game Tapes -- 16. Planning Your Future in Sports Event Management and Marketing.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book North Campus North Campus Main Collection 796.0688 SUP (Browse shelf(Opens below)) 1 Available A479489B

Includes bibliographical references and index.

1. Defining and Developing Objectives, Strategies, and Tactics -- 2. Identifying Costs -- 3. Identifying Revenue Streams -- 4. Soliciting and Selecting Host Cities and Venues -- 5. Starting the Clock on the Sports Event Planning Process -- 6. Understanding the Sports Event-Sponsor Relationship -- 7. Teaming with Sponsors -- 8. Maximizing and Servicing the Media Partnership -- 9. Activating the Sports Event Marketing Plan -- 10. Engaging the Community -- 11. Accommodating and Managing Guests -- 12. Presenting Your Event -- 13. Working with Broadcasters -- 14. Managing for the Unexpected -- 15. Reviewing the Game Tapes -- 16. Planning Your Future in Sports Event Management and Marketing.

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