Marketing research / William Zikmund, Steve D'Alessandro ; Hume Winzar ; Ben Lowe, Barry Babin.
Material type:
TextSouth Melbourne, Victoria, Australia : Cengage Learning Australia, [2014]Copyright date: ©2014Edition: 3 Asia-Pacific editionDescription: xxiv, 624 pages : colour illustrations,; 26 cmContent type: - text
- unmediated
- volume
- 9780170236027
- 0170236021
- 658.83 23
Partial contents:
Introduction to the research process -- Defining the problem -- Planning the research design -- Planning the sample -- Collecting the data -- Analysing the data -- Formulating conclusions and writing the final report.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.83 ZIK (Browse shelf(Opens below)) | 0 | Available | A548771B | ||
| Book | City Campus City Campus Main Collection | 658.83 ZIK (Browse shelf(Opens below)) | 1 | Available | A547468B | ||
| Book | City Campus City Campus Main Collection | 658.83 ZIK (Browse shelf(Opens below)) | 1 | Available | A499924B | ||
| Book | South Campus South Campus Main Collection | 658.83 ZIK (Browse shelf(Opens below)) | 1 | Available | A547652B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.83 WEB Understanding and designing market research / | 658.83 ZIK Exploring marketing research / | 658.83 ZIK Essentials of marketing research / | 658.83 ZIK Marketing research / | 658.83 ZIK Marketing research / | 658.83 ZIK Marketing research / | 658.83015195 GRI Customer satisfaction evaluation : methods for measuring and implementing service quality / |
Previous edition: 2011.
Includes index.
Introduction to the research process -- Defining the problem -- Planning the research design -- Planning the sample -- Collecting the data -- Analysing the data -- Formulating conclusions and writing the final report.
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