Marketing research / (Record no. 1256324)

MARC details
000 -LEADER
fixed length control field	02104cam a2200457 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230825152301.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	131016s2014 vraa 001 0 eng
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note	BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780170236027
Qualifying information	paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0170236021
Qualifying information	paperback
035 ## - SYSTEM CONTROL NUMBER
System control number	(ATU)b13132726
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)841157304
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition	Level 7, 80 Dorcas Street South Melbourne VIC 3205
040 ## - CATALOGING SOURCE
Original cataloging agency	AU@
Language of cataloging	eng
Description conventions	rda
Transcribing agency	AU@
Modifying agency	OCLCQ
--	Nz
--	ATU
042 ## - AUTHENTICATION CODE
Authentication code	anuc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Edition number	23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Zikmund, William G.,
Relator term	author.
9 (RLIN)	1037786
245 10 - TITLE STATEMENT
Title	Marketing research /
Statement of responsibility, etc.	William Zikmund, Steve D'Alessandro ; Hume Winzar ; Ben Lowe, Barry Babin.
250 ## - EDITION STATEMENT
Edition statement	3 Asia-Pacific edition.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	South Melbourne, Victoria, Australia :
Name of producer, publisher, distributor, manufacturer	Cengage Learning Australia,
Date of production, publication, distribution, manufacture, or copyright notice	[2014]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice	©2014
300 ## - PHYSICAL DESCRIPTION
Extent	xxiv, 624 pages :
Other physical details	colour illustrations,;
Dimensions	26 cm
336 ## - CONTENT TYPE
Content type term	text
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Source	rdacarrier
500 ## - GENERAL NOTE
General note	Previous edition: 2011.
500 ## - GENERAL NOTE
General note	Includes index.
505 20 - FORMATTED CONTENTS NOTE
Title	Introduction to the research process --
--	Defining the problem --
--	Planning the research design --
--	Planning the sample --
--	Collecting the data --
--	Analysing the data --
--	Formulating conclusions and writing the final report.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research.
9 (RLIN)	338698
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	D'Alessandro, Steven,
Relator term	author.
9 (RLIN)	276687
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Winzar, Hume,
Relator term	author.
9 (RLIN)	837188
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Lowe, Ben,
Dates associated with a name	1978-
Relator term	author.
9 (RLIN)	459725
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Babin, Barry J.,
Relator term	author.
9 (RLIN)	1089484
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
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b	22-08-17
c	28-10-15
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
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998 ## - LOCAL CONTROL INFORMATION (RLIN)
--	b
--	c
--	s
Operator's initials, OID (RLIN)	06-04-16
Cataloger's initials, CIN (RLIN)	m
First date, FD (RLIN)	a
--	eng
--	vra
--	0

Holdings
Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Inventory number	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date last checked out	Copy number	Cost, replacement price	Price effective from	Koha item type
City Campus	City Campus	City Campus Main Collection	29/10/2015	116.83	i13352295	5		658.83 ZIK	A499924B	23/05/2017	21/04/2017	1	116.83	31/10/2021	Book
City Campus	City Campus	City Campus Main Collection	25/02/2016	147.17	i13479908	3		658.83 ZIK	A547468B	29/08/2018	28/08/2018	1	147.17	31/10/2021	Book
City Campus	City Campus	City Campus Main Collection	23/03/2017	0.00	i13544688	1		658.83 ZIK	A548771B	26/04/2017	24/04/2017		0.00	31/10/2021	Book
South Campus	South Campus	South Campus Main Collection	21/01/2016	147.17	i13471272	7	7	658.83 ZIK	A547652B	03/05/2024	13/03/2024	1	147.17	31/10/2021	Book