Marketing research /
Zikmund, William G.,
Marketing research / William Zikmund, Steve D'Alessandro ; Hume Winzar ; Ben Lowe, Barry Babin. - 3 Asia-Pacific edition. - xxiv, 624 pages : colour illustrations,; 26 cm
Previous edition: 2011. Includes index.
Introduction to the research process -- Defining the problem -- Planning the research design -- Planning the sample -- Collecting the data -- Analysing the data -- Formulating conclusions and writing the final report.
9780170236027 0170236021
Level 7, 80 Dorcas Street South Melbourne VIC 3205
Marketing research.
658.83
Marketing research / William Zikmund, Steve D'Alessandro ; Hume Winzar ; Ben Lowe, Barry Babin. - 3 Asia-Pacific edition. - xxiv, 624 pages : colour illustrations,; 26 cm
Previous edition: 2011. Includes index.
Introduction to the research process -- Defining the problem -- Planning the research design -- Planning the sample -- Collecting the data -- Analysing the data -- Formulating conclusions and writing the final report.
9780170236027 0170236021
Level 7, 80 Dorcas Street South Melbourne VIC 3205
Marketing research.
658.83