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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University.

By:

Clow, Kenneth E [author.]

Contributor(s):

Baack, Donald [author.]

Material type: Text

TextPublisher: Upper Saddle River, New Jersey : Pearson Education, Inc., [2014]Copyright date: ©2014Edition: Sixth editionDescription: xv, 466 pages : illustrations (chiefly colour) ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0133126242
9780133126242

Subject(s):

DDC classification:

659.1 23

LOC classification:

HF5415.123 .C58 2014

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	659.1 CLO (Browse shelf(Opens below))	1	Available		A518350B

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Previous	659.1 BER Advertising today /	659.1 BRA Brand equity & advertising : advertising's role in building strong brands /	659.1 BUR The fundamentals of creative advertising /	659.1 CLO Integrated advertising, promotion, and marketing communications /	659.1 CRA Cracking the ad code /	659.1 DAV The consumerist manifesto : advertising in postmodern times /	659.1 DOT Meet Mr. Product : the art of the advertising character /	Next

Includes bibliographical references and index.

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