Integrated advertising, promotion, and marketing communications /

Clow, Kenneth E.,

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University. - Sixth edition. - xv, 466 pages : illustrations (chiefly colour) ; 28 cm

Includes bibliographical references and index.

0133126242 9780133126242

2012049569


Advertising.
Communication in marketing.

HF5415.123 / .C58 2014

659.1

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