Integrated advertising, promotion, and marketing communications /
Clow, Kenneth E.,
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University. - Sixth edition. - xv, 466 pages : illustrations (chiefly colour) ; 28 cm
Includes bibliographical references and index.
0133126242 9780133126242
2012049569
Advertising.
Communication in marketing.
HF5415.123 / .C58 2014
659.1
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University. - Sixth edition. - xv, 466 pages : illustrations (chiefly colour) ; 28 cm
Includes bibliographical references and index.
0133126242 9780133126242
2012049569
Advertising.
Communication in marketing.
HF5415.123 / .C58 2014
659.1