Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University.
Material type: TextPublisher: Upper Saddle River, New Jersey : Pearson Education, Inc., [2014]Copyright date: ©2014Edition: Sixth editionDescription: xv, 466 pages : illustrations (chiefly colour) ; 28 cmContent type:- text
- unmediated
- volume
- 0133126242
- 9780133126242
- 659.1 23
- HF5415.123 .C58 2014
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 659.1 CLO (Browse shelf(Opens below)) | 1 | Available | A518350B |
Includes bibliographical references and index.
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