Creativity and advertising : affect, events and process / Andrew McStay.
Material type:
TextPublisher: Abingdon, Oxon : Routledge, 2013Copyright date: ©2013 Description: vi, 173 pages ; 24 cmContent type: - text
- unmediated
- volume
- 0415519543 (hardback)
- 9780415519540 (hardback)
- 0415519551 (pbk.)
- 9780415519557 (pbk.)
- 659.1 23
- HF5821 .M37 2013
Partial contents:
1. Introducing the sensational world of creativity and advertising -- 2. Strangely revealing -- 3. The poetics of advertising -- 4. Playful combinations -- 5. Sensational dimensions -- 6. Vivid living, excess and the marketplace -- 7. Creativity and the counter-enlightenment -- 8. Embodying culture -- 9. Concrescence and the unfasionable new -- 10. Excessive media -- 11. Conclusions.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 659.1 MCS (Browse shelf(Opens below)) | 1 | Available | A480621B |
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Includes bibliographical references and index.
1. Introducing the sensational world of creativity and advertising -- 2. Strangely revealing -- 3. The poetics of advertising -- 4. Playful combinations -- 5. Sensational dimensions -- 6. Vivid living, excess and the marketplace -- 7. Creativity and the counter-enlightenment -- 8. Embodying culture -- 9. Concrescence and the unfasionable new -- 10. Excessive media -- 11. Conclusions.
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