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McStay, Andrew, 1975-

Creativity and advertising : affect, events and process / Andrew McStay. - vi, 173 pages ; 24 cm

Includes bibliographical references and index.

Introducing the sensational world of creativity and advertising -- Strangely revealing -- The poetics of advertising -- Playful combinations -- Sensational dimensions -- Vivid living, excess and the marketplace -- Creativity and the counter-enlightenment -- Embodying culture -- Concrescence and the unfasionable new -- Excessive media -- Conclusions. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

ISBN: 0415519543 (hardback) 9780415519540 (hardback) 0415519551 (pbk.) 9780415519557 (pbk.)

LCCN: 2012048477

Subjects--Topical Terms:
Advertising.
Creative ability.

LC Class. No.: HF5821 / .M37 2013

Dewey Class. No.: 659.1