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Creativity and advertising : affect, events and process / Andrew McStay.

By: Material type: TextTextPublisher: Abingdon, Oxon : Routledge, 2013Copyright date: ©2013 Description: vi, 173 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0415519543 (hardback)
  • 9780415519540 (hardback)
  • 0415519551 (pbk.)
  • 9780415519557 (pbk.)
Subject(s): DDC classification:
  • 659.1 23
LOC classification:
  • HF5821 .M37 2013
Partial contents:
1. Introducing the sensational world of creativity and advertising -- 2. Strangely revealing -- 3. The poetics of advertising -- 4. Playful combinations -- 5. Sensational dimensions -- 6. Vivid living, excess and the marketplace -- 7. Creativity and the counter-enlightenment -- 8. Embodying culture -- 9. Concrescence and the unfasionable new -- 10. Excessive media -- 11. Conclusions.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.1 MCS (Browse shelf(Opens below)) 1 Available A480621B

Includes bibliographical references and index.

1. Introducing the sensational world of creativity and advertising -- 2. Strangely revealing -- 3. The poetics of advertising -- 4. Playful combinations -- 5. Sensational dimensions -- 6. Vivid living, excess and the marketplace -- 7. Creativity and the counter-enlightenment -- 8. Embodying culture -- 9. Concrescence and the unfasionable new -- 10. Excessive media -- 11. Conclusions.

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