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International marketing : strategy and management / Colin Gilligan and Martin Hird.

By:

Gilligan, Colin [author.]

Contributor(s):

Hird, Martin [author.]

Material type: Text

TextSeries: Routledge library editions. International business ; ; 17.Publisher: Oxon [England] : Routledge, 2013Description: 310 pages : illustrations ; 22 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0415641136
9780415641135

Subject(s):

DDC classification:

658.84 23

LOC classification:

HF1009.5 .G55 1986

Contents:

pt. 1. The international marketing environment and approaches to opportunity analysis -- pt. 2. Market entry decisions and approaches to international marketing planning -- pt. 3. Developing, implementing and controlling the international marketing mix.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.84 GIL (Browse shelf(Opens below))	1	Available		A480394B

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Previous	658.84 CZI International marketing /	658.84 DOO Internet strategies for established retailers : five case studies from New Zealand /	658.84 DOO International marketing strategy : analysis, development and implementation.	658.84 GIL International marketing : strategy and management /	658.84 HOL Global marketing : a decision-oriented approach /	658.84 HUG The customer loyalty solution : what works (and what doesn't) in customer loyalty programs /	658.84 INT International marketing /	Next

Originally published in 1986 by Croom Helm.

Includes bibliographical references and index.

Reprint. Originally published: London : Croom Helm, c1986.

Machine converted from AACR2 source record.

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