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International marketing : strategy and management / Colin Gilligan and Martin Hird.

By: Contributor(s): Material type: TextTextSeries: Routledge library editions. International business ; ; 17.Publisher: Oxon [England] : Routledge, 2013Description: 310 pages : illustrations ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0415641136
  • 9780415641135
Subject(s): DDC classification:
  • 658.84 23
LOC classification:
  • HF1009.5 .G55 1986
Contents:
pt. 1. The international marketing environment and approaches to opportunity analysis -- pt. 2. Market entry decisions and approaches to international marketing planning -- pt. 3. Developing, implementing and controlling the international marketing mix.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.84 GIL (Browse shelf(Opens below)) 1 Available A480394B

Originally published in 1986 by Croom Helm.

Includes bibliographical references and index.

pt. 1. The international marketing environment and approaches to opportunity analysis -- pt. 2. Market entry decisions and approaches to international marketing planning -- pt. 3. Developing, implementing and controlling the international marketing mix.

Reprint. Originally published: London : Croom Helm, c1986.

Machine converted from AACR2 source record.

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