International marketing : strategy and management / Colin Gilligan and Martin Hird.
Material type: TextSeries: Routledge library editions. International business ; ; 17.Publisher: Oxon [England] : Routledge, 2013Description: 310 pages : illustrations ; 22 cmContent type:- text
- unmediated
- volume
- 0415641136
- 9780415641135
- 658.84 23
- HF1009.5 .G55 1986
Contents:
pt. 1. The international marketing environment and approaches to opportunity analysis -- pt. 2. Market entry decisions and approaches to international marketing planning -- pt. 3. Developing, implementing and controlling the international marketing mix.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.84 GIL (Browse shelf(Opens below)) | 1 | Available | A480394B |
Originally published in 1986 by Croom Helm.
Includes bibliographical references and index.
pt. 1. The international marketing environment and approaches to opportunity analysis -- pt. 2. Market entry decisions and approaches to international marketing planning -- pt. 3. Developing, implementing and controlling the international marketing mix.
Reprint. Originally published: London : Croom Helm, c1986.
Machine converted from AACR2 source record.
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