MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01827cam a2200409 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221102163238.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120820r20131986enka b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415641136 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415641135 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b12939997 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)13525658 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1009.5 |
| Item number |
.G55 1986 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gilligan, Colin, |
| Relator term |
author. |
| 9 (RLIN) |
234174 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
International marketing : |
| Remainder of title |
strategy and management / |
| Statement of responsibility, etc. |
Colin Gilligan and Martin Hird. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Oxon [England] : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
310 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
22 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Routledge library editions. International business ; |
| Volume/sequential designation |
17. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Originally published in 1986 by Croom Helm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
pt. 1. |
| Title |
The international marketing environment and approaches to opportunity analysis -- |
| Miscellaneous information |
pt. 2. |
| Title |
Market entry decisions and approaches to international marketing planning -- |
| Miscellaneous information |
pt. 3. |
| Title |
Developing, implementing and controlling the international marketing mix. |
| 534 ## - ORIGINAL VERSION NOTE |
|---|
| Introductory phrase |
Reprint. Originally published: |
| Publication, distribution, etc. of original |
London : Croom Helm, c1986. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing. |
| 9 (RLIN) |
317668 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| Form subdivision |
Case studies |
| 9 (RLIN) |
372516 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hird, Martin, |
| Relator term |
author. |
| 9 (RLIN) |
829194 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Routledge library editions. |
| Name of part/section of a work |
International business ; |
| Volume/sequential designation |
17. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b12939997 |
| b |
03-10-17 |
| c |
28-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.84 GIL |
| g |
1 |
| i |
A480394B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$139.09 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
3 |
| v |
0 |
| w |
0 |
| x |
2 |
| y |
.i13328633 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
0 |
