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Legends in marketing. V. Kumar / series editor, Jagdish N. Sheth.

By: Contributor(s): Material type: TextTextSeries: Legends in marketingPublisher: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012Description: 10 volumes : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 8132109031
  • 9788132109037
Other title:
  • V. Kumar [Portion of title]
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415 .K834 2012
Contents:
V. 1. Retailing : market and firm level -- v. 2. Retailing : store and customer level -- v. 3. International marketing -- v. 4. Forecasting in marketing -- v. 5. Marketing research : applications -- v. 6. Marketing research : new methodology -- v. 7. Marketing strategy : firm -- v. 8. Marketing strategy : customer -- v. 9. Business-to-business -- v. 10. Customer relationship management.
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Holdings
Item type Current library Call number Vol info Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8 KUM VOL 1 - 10 (Browse shelf(Opens below)) Vol. 1 1 Available A519818B
Book City Campus City Campus Main Collection 658.8 KUM VOL 1 - 10 (Browse shelf(Opens below)) Vol. 10 1 Available A519813B
Book City Campus City Campus Main Collection 658.8 KUM VOL 1 - 10 (Browse shelf(Opens below)) Vol. 2 1 Available A519814B
Book City Campus City Campus Main Collection 658.8 KUM VOL 1 - 10 (Browse shelf(Opens below)) Vol. 3 1 Available A519810B
Book City Campus City Campus Main Collection 658.8 KUM VOL 1 - 10 (Browse shelf(Opens below)) Vol. 4 1 Available A519806B
Book City Campus City Campus Main Collection 658.8 KUM VOL 1 - 10 (Browse shelf(Opens below)) Vol. 5 1 Available A519802B
Book City Campus City Campus Main Collection 658.8 KUM VOL 1 - 10 (Browse shelf(Opens below)) Vol. 6 1 Available A519798B
Book City Campus City Campus Main Collection 658.8 KUM VOL 1 - 10 (Browse shelf(Opens below)) Vol. 7 1 Available A519794B
Book City Campus City Campus Main Collection 658.8 KUM VOL 1 - 10 (Browse shelf(Opens below)) Vol. 8 1 Available A519790B
Book City Campus City Campus Main Collection 658.8 KUM VOL 1 - 10 (Browse shelf(Opens below)) Vol. 9 1 Available A519817B
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
658.8 KUM VOL 1 - 10 Legends in marketing. V. Kumar / 658.8 KUM VOL 1 - 10 Legends in marketing. V. Kumar / 658.8 KUM VOL 1 - 10 Legends in marketing. V. Kumar / 658.8 KUM VOL 1 - 10 Legends in marketing. V. Kumar / 658.8 KUM VOL 1 - 10 Legends in marketing. V. Kumar / 658.8 KUR Contemporary marketing / 658.8 KUR Contemporary marketing /

Includes bibliographical references.

V. 1. Retailing : market and firm level -- v. 2. Retailing : store and customer level -- v. 3. International marketing -- v. 4. Forecasting in marketing -- v. 5. Marketing research : applications -- v. 6. Marketing research : new methodology -- v. 7. Marketing strategy : firm -- v. 8. Marketing strategy : customer -- v. 9. Business-to-business -- v. 10. Customer relationship management.

Machine converted from AACR2 source record.

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