Legends in marketing. (Record no. 1243408)

MARC details
000 -LEADER
fixed length control field 03048cam a2200529 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221109213223.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120607s2012 ii a b 000 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012022933
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8132109031
Qualifying information hbk. (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132109037
Qualifying information hbk. (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (ATU)b12739716
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)795354454
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency YDX
-- YDXCP
-- BWX
-- BTCTA
-- OCLCO
-- ATU
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K834 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, V.,
Dates associated with a name 1957-
9 (RLIN) 456691
245 10 - TITLE STATEMENT
Title Legends in marketing.
Name of part/section of a work V. Kumar /
Statement of responsibility, etc. series editor, Jagdish N. Sheth.
246 10 - VARYING FORM OF TITLE
Title proper/short title V. Kumar
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New Delhi ;
-- Thousand Oaks, Calif. :
Name of producer, publisher, distributor, manufacturer SAGE Publications,
Date of production, publication, distribution, manufacture, or copyright notice 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 10 volumes :
Other physical details illustrations ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Legends in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note V. 1. Retailing : market and firm level -- v. 2. Retailing : store and customer level -- v. 3. International marketing -- v. 4. Forecasting in marketing -- v. 5. Marketing research : applications -- v. 6. Marketing research : new methodology -- v. 7. Marketing strategy : firm -- v. 8. Marketing strategy : customer -- v. 9. Business-to-business -- v. 10. Customer relationship management.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Machine converted from AACR2 source record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Retail trade.
9 (RLIN) 323392
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations
9 (RLIN) 316410
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sheth, Jagdish N.,
Relator term editor.
9 (RLIN) 225971
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Legends in marketing.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b12739716
b 11-07-17
c 28-10-15
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- b
-- c
Operator's initials, OID (RLIN) 06-04-16
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
-- ii
-- 0
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942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        City Campus City Campus City Campus Main Collection 29/10/2015 113.57 Vol. 1 i13301585     658.8 KUM VOL 1 - 10 A519818B 29/10/2015 1 113.57 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 113.57 Vol. 10 i13301597     658.8 KUM VOL 1 - 10 A519813B 29/10/2015 1 113.57 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 113.57 Vol. 2 i13301603     658.8 KUM VOL 1 - 10 A519814B 29/10/2015 1 113.57 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 113.57 Vol. 3 i13301615     658.8 KUM VOL 1 - 10 A519810B 29/10/2015 1 113.57 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 113.57 Vol. 4 i13301627     658.8 KUM VOL 1 - 10 A519806B 29/10/2015 1 113.57 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 113.57 Vol. 5 i13301639     658.8 KUM VOL 1 - 10 A519802B 29/10/2015 1 113.57 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 113.57 Vol. 6 i13301640     658.8 KUM VOL 1 - 10 A519798B 29/10/2015 1 113.57 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 113.57 Vol. 7 i13301652     658.8 KUM VOL 1 - 10 A519794B 29/10/2015 1 113.57 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 113.57 Vol. 8 i13301664     658.8 KUM VOL 1 - 10 A519790B 29/10/2015 1 113.57 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 113.57 Vol. 9 i13301676     658.8 KUM VOL 1 - 10 A519817B 29/10/2015 1 113.57 31/10/2021 Book

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