MARC details
000 -LEADER |
fixed length control field |
03048cam a2200529 i 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221109213223.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120607s2012 ii a b 000 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2012022933 |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
BIB MATCHES WORLDCAT |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8132109031 |
Qualifying information |
hbk. (alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788132109037 |
Qualifying information |
hbk. (alk. paper) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(ATU)b12739716 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)795354454 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
Modifying agency |
YDX |
-- |
YDXCP |
-- |
BWX |
-- |
BTCTA |
-- |
OCLCO |
-- |
ATU |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.K834 2012 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
23 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kumar, V., |
Dates associated with a name |
1957- |
9 (RLIN) |
456691 |
245 10 - TITLE STATEMENT |
Title |
Legends in marketing. |
Name of part/section of a work |
V. Kumar / |
Statement of responsibility, etc. |
series editor, Jagdish N. Sheth. |
246 10 - VARYING FORM OF TITLE |
Title proper/short title |
V. Kumar |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
New Delhi ; |
-- |
Thousand Oaks, Calif. : |
Name of producer, publisher, distributor, manufacturer |
SAGE Publications, |
Date of production, publication, distribution, manufacture, or copyright notice |
2012. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
10 volumes : |
Other physical details |
illustrations ; |
Dimensions |
25 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
490 1# - SERIES STATEMENT |
Series statement |
Legends in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
V. 1. Retailing : market and firm level -- v. 2. Retailing : store and customer level -- v. 3. International marketing -- v. 4. Forecasting in marketing -- v. 5. Marketing research : applications -- v. 6. Marketing research : new methodology -- v. 7. Marketing strategy : firm -- v. 8. Marketing strategy : customer -- v. 9. Business-to-business -- v. 10. Customer relationship management. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Machine converted from AACR2 source record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Retail trade. |
9 (RLIN) |
323392 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Customer relations |
9 (RLIN) |
316410 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Sheth, Jagdish N., |
Relator term |
editor. |
9 (RLIN) |
225971 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Legends in marketing. |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b12739716 |
b |
11-07-17 |
c |
28-10-15 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
b |
-- |
c |
Operator's initials, OID (RLIN) |
06-04-16 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
eng |
-- |
ii |
-- |
0 |
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942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |