Kumar, V., 1957- (Personal Name)

Formerly on undifferentiated name authority record n85019570

Kumar, V. Managing customers for profit, 2008: CIP t.p. (V. Kumar) data sheet (b. 6/4/1957)

Phone call to author, July 6, 2007: (V. Kumar has authored marketing and management books)

Marketing research, c2007: t.p. (V. Kumar, ING Chair Professor, and Executive Director, ING Center for Financial Services, University of Connecticut)

Profitable customer engagement, 2013: eCIP t.p. (V. Kumar) data view screen (Dr.; the Regents Professor, Lenny Distinguished Chair Professor of Marketing, Executive Director, Center for Excellence in Brand & Customer Management, and Director, Ph.D. Program in Marketing, J. Mack Robinson College of Business, Georgia State University)