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Outsmarting social media : profiting in the age of friendship marketing / Evan Bailyn.

By: Material type: TextTextPublisher: Indianapolis, Ind. : Que, [2012]Copyright date: ©2012Description: 175 pages : illustrations, map ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0789749394
  • 9780789749390
Other title:
  • Profiting in the age of friendship marketing
Subject(s): DDC classification:
  • 658.87202856754 23
LOC classification:
  • HF5415.1265 .B296 2012
Contents:
The clash of the internet giants -- The new influences in search and social media -- Social contextual discovery -- Real-time search and the culture of status updates -- Where social meets local -- Converting social media into profits -- The possibilities of social data -- Dominating facebook ads -- Outsmarting everything else.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.87202856754 BAI (Browse shelf(Opens below)) 1 Available A509315B

Includes index.

The clash of the internet giants -- The new influences in search and social media -- Social contextual discovery -- Real-time search and the culture of status updates -- Where social meets local -- Converting social media into profits -- The possibilities of social data -- Dominating facebook ads -- Outsmarting everything else.

Machine converted from AACR2 source record.

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