Outsmarting social media : profiting in the age of friendship marketing / Evan Bailyn.
Material type: TextPublisher: Indianapolis, Ind. : Que, [2012]Copyright date: ©2012Description: 175 pages : illustrations, map ; 23 cmContent type:- text
- unmediated
- volume
- 0789749394
- 9780789749390
- Profiting in the age of friendship marketing
- 658.87202856754 23
- HF5415.1265 .B296 2012
Contents:
The clash of the internet giants -- The new influences in search and social media -- Social contextual discovery -- Real-time search and the culture of status updates -- Where social meets local -- Converting social media into profits -- The possibilities of social data -- Dominating facebook ads -- Outsmarting everything else.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.87202856754 BAI (Browse shelf(Opens below)) | 1 | Available | A509315B |
Includes index.
The clash of the internet giants -- The new influences in search and social media -- Social contextual discovery -- Real-time search and the culture of status updates -- Where social meets local -- Converting social media into profits -- The possibilities of social data -- Dominating facebook ads -- Outsmarting everything else.
Machine converted from AACR2 source record.
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