MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01879cam a2200421 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221102172943.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120618s2012 inuab 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0789749394 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780789749390 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b1252752x |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)753626744 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BTCTA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
BTCTA |
| Modifying agency |
UKMGB |
| -- |
YDXCP |
| -- |
CLE |
| -- |
NLE |
| -- |
BWX |
| -- |
ATU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.B296 2012 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.87202856754 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bailyn, Evan, |
| Relator term |
author. |
| 9 (RLIN) |
1095123 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Outsmarting social media : |
| Remainder of title |
profiting in the age of friendship marketing / |
| Statement of responsibility, etc. |
Evan Bailyn. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Profiting in the age of friendship marketing |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Indianapolis, Ind. : |
| Name of producer, publisher, distributor, manufacturer |
Que, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2012] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
175 pages : |
| Other physical details |
illustrations, map ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
The clash of the internet giants -- |
| -- |
The new influences in search and social media -- |
| -- |
Social contextual discovery -- |
| -- |
Real-time search and the culture of status updates -- |
| -- |
Where social meets local -- |
| -- |
Converting social media into profits -- |
| -- |
The possibilities of social data -- |
| -- |
Dominating facebook ads -- |
| -- |
Outsmarting everything else. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Google (Firm) |
| 9 (RLIN) |
329975 |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Facebook (Firm) |
| 9 (RLIN) |
492387 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
| 9 (RLIN) |
328425 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Web search engines |
| 9 (RLIN) |
328802 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Online social networks |
| General subdivision |
Economic aspects |
| 9 (RLIN) |
798096 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media |
| General subdivision |
Economic aspects |
| 9 (RLIN) |
798556 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b1252752x |
| b |
06-09-21 |
| c |
28-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.87202856754 BAI |
| g |
1 |
| i |
A509315B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$29.77 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
10 |
| v |
3 |
| w |
0 |
| x |
3 |
| y |
.i13247104 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
inu |
| -- |
0 |
