Normal view MARC view ISBD view

Bailyn, Evan,

Outsmarting social media : profiting in the age of friendship marketing / Profiting in the age of friendship marketing Evan Bailyn. - 175 pages : illustrations, map ; 23 cm

Includes index.

The clash of the internet giants -- The new influences in search and social media -- Social contextual discovery -- Real-time search and the culture of status updates -- Where social meets local -- Converting social media into profits -- The possibilities of social data -- Dominating facebook ads -- Outsmarting everything else.

ISBN: 0789749394 9780789749390

Subjects--Corporate Names:
Google (Firm)
Facebook (Firm)

Subjects--Topical Terms:
Internet marketing
Web search engines
Online social networks--Economic aspects
Social media--Economic aspects

LC Class. No.: HF5415.1265 / .B296 2012

Dewey Class. No.: 658.87202856754