Consumer insights : findings from behavioral research / Joseph W. Alba, editor.
Material type: TextSeries: MSI relevant knowledge seriesPublisher: Cambridge, Mass. : Marketing Science Institute, 2011Description: 133 pages ; 24 cmContent type:- text
- unmediated
- volume
- 098238775X
- 9780982387757
- Consumer insights : Findings from behavioural research
- 658.8342 23
- HF5415.32 .A43 2011
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8342 CON (Browse shelf(Opens below)) | 1 | Available | A509320B |
Includes bibliographical references.
Machine converted from AACR2 source record.
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